Caffè dell’Oro at Portrait Firenze at night, looking out at the lit Ponte Vecchio

Hotel collection · Florence, Rome, Milan

The Lungarno Collection

The Ferragamo Family’s Hotels · Florence · Rome · Milan

Small, beautifully designed hotels from the family behind Ferragamo, with service that makes you feel like a regular from the first night.

The Lungarno Collection is the Ferragamo family’s hotel group. Most of it sits along the Arno in Florence, the family’s home city, and the Portrait hotels carry the same idea to Rome and Milan: very few rooms, Italian design, and a team that remembers you.

I am working through the collection one hotel at a time, starting with the one I stayed in. Each review below is written from my own visit.

Start here

Portrait Firenze

A Portrait Firenze suite window looking at the Ponte Vecchio

Florence · I stayed September 2026

37 rooms and suites on the Arno, steps from the Ponte Vecchio. The day before I arrived I broke my camera’s SD card. The team went out and bought me a new one, and had it to me within the hour. That is Portrait.

Best for couples, fans of Italian design, and anyone who wants high-touch service that never feels invasive.

Read my review →
The collection

Every hotel, and where I stand

Florence
Portrait Firenze. Suites on the Arno beside the Ponte Vecchio. Stayed, reviewed, highly recommended.
Florence
Hotel Lungarno. Across the river in the Oltrarno, home of the Borgo San Jacopo restaurant. Read my guide.
Florence
Gallery Hotel Art. The collection’s contemporary art hotel, a minute from the Ponte Vecchio. Review coming.
Rome
Portrait Roma. A small, private hotel above Via Condotti, near the Spanish Steps. Review coming.
Milan
Portrait Milano. A 16th-century seminary reimagined, steps from Via Montenapoleone, with a longevity spa. Review coming.
Stay longer
Lungarno Apartments and Palazzo Ottaviani. Apartments in Florence with hotel service, for longer stays and families. Ask me.
Before you ask

The questions I get

What is the Lungarno Collection?

The Ferragamo family’s hotel group: small, design-led hotels in Florence, plus Portrait Roma and Portrait Milano.

Which Lungarno Collection hotel is best in Florence?

For most couples, Portrait Firenze. It is where I stayed, and the service and the Ponte Vecchio views made it a highlight of my trip.

Does it cost more to book the Lungarno Collection through an advisor?

No. Rates through me are identical to booking direct.

Book the Lungarno Collection through me

Florence, Rome and Milan,
planned by someone who has stayed.

Work with me and you get two things: Fora perks, and someone who knows the Lungarno Collection personally. As a Fora advisor, my clients typically receive a space-available upgrade, daily breakfast and a hotel credit. I know the property and the team, so I personalize your stay, from the room I request to what’s arranged before you arrive, and I’m your direct line to them while you’re there. Rates are identical to booking direct.

When are you thinking?

Tell me your dates and which cities are on the list, and I will come back with the right hotel and room in each.

Traveling within the next 30 days? You will hear from me today.

Portrait Firenze review →Hotel Lungarno →My Florence guide →Italy →

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